Why the Right Background Is Crucial for Your Event’s Success
Every detail counts when you’re putting together an event, but there’s one element that can really set the stage—literally. It’s the background of your stage, and it’s much more important than you might think.
At Technical Elements, we’re all about making sure your event isn’t just another date on the calendar. We want our clients to host jaw-dropping events in Atlanta and nationwide, each leaving attendees yearning for an encore or a repeat event next year. Your event should stick with people long after they’ve gone home, so we’re here to explain why stage design is essential. Don’t let it be an afterthought!
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The Power of the Right Backdrop
Think about the last time you attended an event. What caught your eye first? Chances are, it was the stage. And what’s behind a speaker panel or performer can make or break the look and feel of the entire room. While there’s nothing wrong with a basic black drape, we know you and your guests expect so much more. Your stage design is the perfect opportunity to create a scene that captures the essence of your event’s mission.
We ask our clients what they want their background, stage, and set design to say. No, it’s not a literal question but a figurative one. Whether it’s a lush LED wall, custom wood panels, or a massive logo that pops on a video wall, your backdrop speaks volumes, setting the tone from the get-go to keep your audience engaged.
Case in Point: Setting the Million-Dollar Scene
Some potential clients want to host high-dollar galas, but many make the mistake of brushing off the stage design until the last minute. The result? Feedback that the background behind the speakers didn’t match the caliber of the event.
Big-time donors want more than fancy hors d’oeuvres; they expect a million-dollar atmosphere, and your stage is a huge part of that. Remember, the background is what fills the camera frame for virtual attendees as well, and it will last long after, showing up in all of the event photos.
The Stage Has a Lasting Visual Impact on Your Audience
The backdrop is a practical consideration as much as an aesthetic one. How the speakers appear against the background is crucial—no one wants to watch a keynote where the speaker blends into a poorly contrasted backdrop.
We think about these things early on, considering how everything will look to someone in the back row and through the lens of a camera. With our comprehensive event strategy, design, and production services, Technical Elements brings the camera work and stage design together to ensure that what your attendees see, whether in-person or online, is precisely what you intended.
Busting Myths About Backdrop Costs
Now, let’s tackle the big elephant in the room—cost. Many event planners think that a stunning stage background will blow their budget, but it doesn’t have to.
Sure, you can go all out if you want (and we can make that happen), but there are countless creative and cost-effective ways to make a splash without splashing too much cash. It’s all about using resources wisely and creatively.
Stage Design: Early Planning Pays Off
Start thinking about your stage design early in the event planning process, and please don’t wait until everything else is set up to think about what’s going on behind your speakers or performers. By then, your options might be limited, and you may miss out on creating the ultimate wow factor.
So, whether you’re planning a corporate conference, a star-studded charity gala, or anything in between, remember that the stage is more than just a platform—it’s a critical part of your event’s story.
We’re all about helping you tell your story in the most visually compelling way possible. Ready to give your next event the stage design it deserves? Connect with our team here or chat with us below, and let’s make your stage something to remember!